Short answer
SEO tools → Tracking & verification: paste your GA4 Measurement ID (G-…) or Tag Manager ID (GTM-…).
Step by step
- 1
analytics.google.com → Admin → Data streams → Web → copy the G-… ID.
- 2
Paste it in SEO tools → Tracking & verification and save.
- 3
Microsoft Clarity (heatmaps) goes in the same place.
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