Pieter Bruegel the Elder, The Tower of Babel (1563)
Pieter Bruegel the Elder, The Tower of Babel, 1563

Meta (Facebook & Instagram) pixel

Marketing & ads → Tracking pixels → paste your Meta Pixel ID. Add the Conversions API token in Sales tools → Server-side tracking for better results.

Meta (Facebook & Instagram) pixel">
Marketing, SEO & AI4 steps
Short answer

Marketing & ads → Tracking pixels → paste your Meta Pixel ID. Add the Conversions API token in Sales tools → Server-side tracking for better results.

Step by step

  1. 1

    Meta Events Manager → Data sources → your pixel → copy the ID (numbers only).

  2. 2

    Paste it in Marketing & ads and save.

  3. 3

    Events Manager → Settings → Conversions API → Generate access token → paste it in Sales tools → Server-side tracking.

  4. 4

    Use the test event code to check, then remove it.

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