Short answer
Customers and subscribers join your Mailchimp audience automatically, tagged “customer” or “souqly”.
Step by step
- 1
Mailchimp → Profile → Extras → API keys → Create → copy (it ends with -us21 or similar).
- 2
Audience → Settings → Audience name and defaults → copy the Audience ID.
- 3
Paste both in Integrations and save.
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