Demo site – build yours with Souqly
Taking 2 new clients this month

Salma Adel

Performance marketerSEO specialistMedia buyer – Meta, Google & TikTok

I help Egyptian and Gulf brands get more customers from Google and social ads – with numbers you can see every week, not vanity reports.

Salma Adel
EGP 40M+Ad spend managed
6.2×Average ROAS
+320%Organic traffic
120+Brands grown

Brands I helped grow

Nile FoodsMasrPayZahra BeautyDelta MotorsOrbitSahel HomesLuxor TravelKemetNile FoodsMasrPayZahra BeautyDelta MotorsOrbitSahel HomesLuxor TravelKemet

Real results. Real screenshots.

Straight from Search Console, Analytics and the ads dashboards. Click any screenshot to zoom in.

Search Console+412% clicks

Food delivery brand – 16 months of SEO

From 900 to 4,800 monthly clicks. 140 keywords in the top 3.

Analytics412K users

E-commerce store – full year

Organic search became the #1 revenue channel.

Google Ads6.2× ROAS

Search + Performance Max

3,482 conversions at EGP 41 each.

Meta Ads1,246 purchases

Ramadan sale campaign

ROAS 4.8 with lookalike and retargeting audiences.

Rankings142 in top 3

Arabic keywords on page one

Average position improved from 31 to 6.

Revenue+318% sales

Perfume store sales

EGP 7.8M in sales this year from SEO + ads.

Case studies

Meta Ads

Zahra Beauty: 6.2× return on social ads

Rebuilt the account around 3 audiences and 12 creatives a month. Daily budget scaled from EGP 2K to 25K without the return dropping.

6.2× ROAS in 90 days
MetaTikTokCreative testing
SEO

Nile Foods: #1 on Google in 8 months

Technical fixes, 60 Arabic articles and local SEO for 4 branches. Organic orders now cover half of the monthly sales.

+412% organic traffic
Technical SEOContentLocal SEO
Google Ads

Sahel Homes: leads at half the cost

Lead forms, call tracking and a new landing page cut the cost per lead from EGP 185 to 96.

−48% cost per lead
Google AdsLanding pageTracking

How we work together

  1. 01

    Free audit

    I review your site, ads accounts and tracking and show you where the money is leaking.

  2. 02

    90-day plan

    Clear goals, budget split and the exact keywords and audiences we will target.

  3. 03

    Launch & test

    Campaigns go live in the first week. New creatives and pages are tested every week.

  4. 04

    Scale

    What works gets more budget. You get a live dashboard and a call every two weeks.

Tools & skills

SEO

Technical SEO Arabic content Local SEO Link building Search Console

Paid ads

Google Ads Meta Ads TikTok Ads Snapchat Ads Performance Max

Tracking & data

GA4 Tag Manager Looker Studio Conversions API Hotjar

Packages

Monthly plans. No long contracts – stay because it works.

SEO growth

EGP 12,000/ month
  • Technical audit & fixes
  • 8 optimized articles
  • Local SEO & Google Business
  • Monthly ranking report
Start

Full growth

EGP 18,000/ month
  • SEO + paid ads together
  • Google, Meta & TikTok
  • Weekly creative testing
  • Live dashboard
  • Call every 2 weeks
Most popular – start

Media buying

EGP 9,000/ month + ad spend
  • Meta & TikTok campaigns
  • Pixel & Conversions API
  • 10 ad variations / month
  • Weekly report
Start

What clients say

Salma found the money we were wasting in week one. Three months later our ads pay back six times.
MMona FathyFounder, Zahra Beauty
We now get half of our orders from Google for free. Clear reports, no jargon.
KKarim NabilMarketing manager, Nile Foods
Better leads at half the price. Our sales team finally trusts the ads.
OOmar HassanSales director, Sahel Homes

Certifications

Search advertisingProfessional certificate · 2025
Social media marketingMedia buying · 2024
Web analyticsMeasurement & reporting · 2024

Questions

How fast will I see results?

Ads: in the first 2–3 weeks. SEO: usually 3–6 months for strong rankings.

Do you work with small budgets?

Yes. We start from an ad budget of EGP 15,000 a month.

Who owns the ad accounts?

You do. Everything is created in your name and you keep it.

Let's grow your brand

Tell me about your business. I reply within 24 hours with a free audit.